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For small business owners, one of the hardest things to see is another small business closing it's doors. Rivet & Sway was on the other side of our block and just last week had to, unfortunately, close up shop. They specialized in stylish eye-wear for women and took a unique approach to helping women find the right size and style. Sad to hear they closed their doors, but this was even harder to see in the alley outside the shop today.
Packaging is one of those things that's close to the chest for an owner. So much thought and hard, creative work goes into the creation of the box. Then comes the hard financial investment to place that first order, followed by glee when the anticipated boxes arrive. Suddenly it's real! Everything you sell from that point onward is wrapped up in that hard work. It's a big deal. Rivet & Sway received a lot of compliments on their packaging and for good reason, so seeing that hard work in the alley and knowing how near and dear it must be to them really put a pit the stomach.
Then we saw this on the back of the box:
L-O-V-E... Inspiration struck. We had an idea to reuse these boxes one last time.
For almost 2 years we've stored rolls of old hot cocoa labels, since the rebranding, because we just couldn't bring ourselves to toss them out. We figured an opportunity would come along to "reuse" the label. Finally, this was an opportunity to do so, both for the creative effort ahead and for our own sake to give them a proper goodbye.
If there is one thing old labels are good for it's adhesive. And if there's one thing old boxes are good for it's forming cubes to use as building blocks.
With a little work we were able to get all the boxes into neat formation and attached together in workable form.
And from there, back out to the alley.
Goodbye, Rivet & Sway. Pioneer Square will miss a great neighbor.
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Bob Crimmins
June 27, 2014
Insightful. Thoughtful. Inspiring.
Salute.